Ident Research

Ident research

Ident 1 (thriller)

Legendary films, this ident suggests to us that the movie will be action packed and tense through the colours and music. This links to the genre as thrillers are meant to be intense.  The built up soundtrack also provides the idea that it shall be full of action as it is a built up brass band of high dynamics. Also the image of fire gives a warming feel to the ident and gives a dangerous feel. The logo itself has a celtic feel emphasizing the effect of danger.

Ident 2 (different genre)

DreamWorks, the ident suggests fantasy and imagination as the animation shows a young boy fishing on the moon. This relates to the genre, as the movies they make are usually fantasy.

What I have discovered from this is that the idents link to the genre of the movie by giving similar representations and meanings. The fact that the Dreamworks ident is up above the clouds gives it a dream like state for example, and also the boy is sitting on the moon makes it seem anything is possible.

the soundtrack also gives a uplifting mood linking to the genre.